In this case, with the use of AR the engineer can quickly isolate the problem and allow the supplier to view the exact nature of the issue.Īnother powerful AR experience can be established between design engineering and the sales and marketing organizations of the company. Later during the product’s detailed design phase, the engineer might need to discuss an interference between subassemblies with a component supplier. The use of AR to view alternatives and observe how they interact with the environment can dramatically improve the quality of feedback and reduce overall response time. That placement may be dependent upon the intended use of the product in the field.

Using AR to share designs requires only a second and the design is sharable instantly around the world.įor example, early in the design phase, the designer may wish to question the placement of a particular product option with a co-designer colleague. AR solutions provide a unique opportunity during the design phase of product development when a designer needs to frequently collaborate with a colleague or with other engineers in the supply chain, saving time preparing and sharing documentation. (Courtesy of PTC) Benefits of AR in Product DesignĪR bolsters product engineers’ ability to interact with each other as well as others. It is a “marriage” of the virtual and the real worlds.įigure 1-Augmented Reality: Virtual Image Superimposed Over Real Image AR transforms virtual product geometry data into graphic images that can then be overlaid on those camera views. With today’s web cameras, smart phones, tablets, and wearables users can observe interactive views of the real world environment. Today, the growing use of Augmented Reality (AR) provides an innovative solution to this problem.ĪR allows digital data to be superimposed on the physical world. As they design new products with 3D virtual digital models in CAD they struggle to imagine what their product ideas would be like in context of the real world. Product designers find themselves engrossed in daily discussions of the real world versus the virtual world. PTC’s augmented reality workflow facilitates secure collaborative design.One button push sharing of augmented reality experiences comes standard in all versions of PTC’s Creo, Creo View, and Windchill.

Frequency of design collaboration is bolstered with augmented reality.

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